top of page
Search
Writer's pictureAssistify Coaching Team

Why Coaches Need Coaching Too: The Challenge of Supporting Yourself


You know that moment when you're giving your client some absolute gold about staying accountable, and suddenly a thought sneaks in, "Hey, remember that website update you were going to tackle six months ago?" Ouch.


Let’s talk about the elephant in the Zoom room: as a coach, you're a master at helping others transform their lives. But when it comes to your own business growth? Cue nervous laughter.

The Coach’s Paradox


Picture this: It's 11 PM, and you're lying in bed, mentally crafting the world’s most amazing coaching program. You can practically see it – each module, the life-changing insights, the glowing testimonials. This is going to be epic!


Fast forward three months, and that brilliant program? It’s still living in your Notes app, hanging out with 47 other “game-changing ideas” that have yet to see the light of day.


Sound familiar? If you’re nodding hard enough to knock out your AirPods, keep reading.


Why You Struggle (And Why It’s Totally Normal)


Let’s be real: it's not because you're bad at what you do. Actually, it’s often the opposite – you're too good at certain parts of it.


You’re an idea machine. Your coaching brain is constantly buzzing with new possibilities, like having Netflix, Disney+, and HBO Max all playing different shows in your head at the same time.


You see potential everywhere. Every book, podcast, or even a random thought in the shower becomes inspiration for a new offering.


And you’re excellent at holding space… for everyone except yourself. You’ll gladly reschedule a business planning session to help a client in crisis, no hesitation, because that’s just who you are.


The Plot Twist


Here’s where it gets interesting: the same qualities that make you a phenomenal coach often work against you when it comes to growing your own business.


Think about it – you know all about setting boundaries, creating accountability systems, establishing clear goals, and following through… for your clients. But when it comes to your own business, these essentials somehow slip through the cracks.


The Missing Piece


So, what if – stay with me here – you actually practiced what you preached? What if you had someone who:


  • Called you out on your own excuses (gently, of course)

  • Celebrated your wins (yes, even the tiny ones)

  • Kept you focused (even with that shiny new certification calling your name)

  • Held you accountable (just like you do for your clients)


In other words, what if you had your own “boss” – someone to help you turn your ideas into action?


Plot Twist 2: The Solution Exists


That’s exactly why I created the Progress Partner program. Because even coaches need someone in their corner.


Imagine having a partner who:


  • Understands the coaching industry inside and out

  • Can provide that structure and clarity, guiding you from vision to action every single week

  • Knows why you’re putting off that course launch

  • Understands when you feel stuck or when progress stalls, and is right there beside you, helping you take those next steps

  • Celebrate your wins with GIFs and voice messages


The Transformation


Now, picture yourself three months from now:


That program idea? Finally launched.


Those systems? Fully implemented.


That consistent content? Actually consistent.


Those revenue goals? Crushed.


And those self-doubting voices? Much quieter.


Your Turn


If you’re tired of brilliant ideas gathering dust, let’s chat. Let’s see what’s possible when you have someone dedicated to helping you get out of your own way.



P.S. I know you’re probably thinking, “I’ll book that call later.” That hesitation? That’s exactly why you need this. 😉



11 views0 comments

Yorumlar


bottom of page