When you first embarked on your coaching journey, there was a deeper purpose driving you. A vision that inspired you to take the leap, step outside your comfort zone, and create something meaningful. Perhaps it was the desire for freedom, the passion for helping others, the drive to make an impact, or the dream of a more fulfilling life for you and your loved ones. That purpose was your foundation, your guiding light.
But over time, the daily demands of running a business can cloud that initial clarity. Between client sessions, administrative work, and all the moving pieces that keep your business running, it’s easy to lose sight of what first ignited your passion. Instead of feeling energized, you might find yourself feeling drained, disconnected, and stuck in the motions.
If this feels familiar, know that you’re not alone. Every entrepreneur experiences this at some point. The key is to pause and reconnect with your why—because when you do, it reignites your passion and brings renewed energy to your business.
A Time of Transformation: Realigning with Your Purpose
We’re collectively going through a period of deep transformation. Many of us are being called to face the parts of ourselves we’ve neglected, to reassess where we may have strayed from our true path, and to embrace our authenticity once again.
I’ve personally experienced this shift over the past year. My love for community and transformation has drawn me to coliving and coworking experiences—spaces where authenticity, connection, and shared growth thrive. These environments have served as powerful mirrors, reflecting where I’ve been in alignment and where I’ve drifted away from my core purpose.
Recently, in the midst of personal challenges and major life changes, I made the choice to travel to Sri Lanka for another coliving and community-centered experience. It wasn’t the easiest or most practical decision, but it was the right one for me. It was a moment of choosing myself—of honoring my why above the noise of responsibilities and expectations. And it’s exactly these moments, when life feels overwhelming and uncertain, that call us to look within and find our why again. When we are faced with external difficulties, our why becomes the anchor that keeps us steady and reminds us of the path we are meant to walk.
This journey reaffirmed something essential: when we disconnect from our why, we lose touch with ourselves. But when we take the time to realign, everything flows more naturally, and our path becomes clearer.
Reflect on Your Original Why
Take a step back and ask yourself:
What was the reason I started my business?
How did I define success when I first began?
What aspects of this work excited me the most?
What kind of life and career did I envision for myself?
Write down your answers. Even if your perspective has evolved, acknowledging where you started is a powerful way to gain clarity.
Has Your Why Shifted?
Your why isn’t set in stone—it grows and evolves with you. Maybe you started for financial independence, but now your focus is on creating more time for your family. Or perhaps you originally wanted to escape a traditional job, but now your vision is to build something lasting and impactful.
Ask yourself:
Does my original why still inspire me?
If not, what truly motivates me now?
What kind of impact and lifestyle do I want in the next five years?
Take a moment to craft a revised why statement that reflects where you are today and where you want to go.
Keep Your Why Front and Center
Once you’ve reconnected with your why, don’t let it slip into the background again. Studies show that regularly visualizing your goals increases the likelihood of achieving them.
Consider creating a tangible reminder of your why:
A quote that captures its essence
A symbolic image or photograph
A vision board representing your aspirations
Place this reminder somewhere visible—on your desk, your phone’s wallpaper, or in your workspace—so it continues to inspire and guide you.
What Does Growth Mean to You?
Many entrepreneurs focus on business growth, but true success isn’t just about making more money. It’s about understanding what that growth represents for you. Does it mean more time freedom? Greater impact? The ability to serve more people?
Reflect on these questions:
What does business growth mean for me personally?
What benefits will come from expanding my business?
What challenges will growth help me overcome?
Write down at least three meaningful reasons why you want to grow. Let them guide your decisions and keep you aligned with what truly matters.
Final Thoughts: Choosing Yourself & Your Why
Your coaching business is about more than just making a living—it’s about creating something that aligns with your values and vision. If you’ve been feeling overwhelmed or disconnected, take this as your sign to pause, reflect, and realign with the heartbeat of your business.
Reconnecting with your why is an act of choosing yourself. And when you do, everything else begins to fall into place.
So, what’s your why? Take a few moments today to reflect, write it down, and let it guide your next steps. Your future self—and your business—will thank you for it.
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