DONE-FOR-YOU OPERATIONS FOR COACHES
You built something that works. Now everything runs through you.
Assistify is a done-for-you operations team for coaches who've outgrown doing it all themselves. We take the back-end off your plate — the admin, the tech, the launches, marketing — so you can get back to the work only you can do.
A decade running operations inside coaching businesses.
You've become the ceiling your own business keeps hitting.
Your revenue is steady. Your clients are happy. From the outside, it's working. But you know the truth: it's working because you are holding all of it.
You've thought about building a team. But finding the right people, training them, managing them, and hoping they actually stick? That's another full-time job you don't have room for.
That's what Assistify is. We become your backend team - not a single assistant, not a tool. A small, reliable team led by strategy.
WHAT WE TAKE OFF YOUR PLATE
A full back office, handled end to end.
Inbox and admin
Your email, scheduling, and the daily operational load, managed so it stops landing on you.
Content production
Your podcast, blog, or video repurposed into social posts and emails, designed and scheduled, so visibility doesn't depend on a spare hour.
Tech and automations
Your systems, opt-ins, and the behind-the-scenes wiring that quietly breaks and steals your week.
Workflows and systems
The processes that run your business — mapped, built, and documented, so it stops living only in your head.
And when it matters: quarterly planning, launches, and lead-magnet or funnel builds — so growth doesn't mean more chaos.
HOW IT WORKS
1. Start with an Operations Audit
90 minutes with Ioana, plus a written report. We look at your systems, your content, your tech, and your workflows, and you walk away with a clear picture of what's draining you and what to hand off first. Consider it as the first crucial part of the onboarding.
2. Get a plan, in priority order
A specific map of what we'd take off your plate — and what that frees you to do instead.
3. Our Team takes over
Your dedicated Operations Lead runs the day-to-day delivery, so you have one point of contact, not five. Ioana stays at the strategy layer: planning, oversight, and making sure the quality is what you'd do yourself, if you had the time.
How it works
Why Assistify is different
Most options give you one piece. A freelancer gives you a pair of hands. A regular agency gives you delivery but doesn't understand your world. A course gives you a plan you still have to run yourself.
Assistify combines four things that rarely come together: real operations-management experience, a full delivery team, genuine fluency in how coaching businesses actually work, and a diagnostic starting point so you know exactly what you're buying before you commit.
You're not handing your business to strangers. You're handing it to a team that gets it.
Who this is for
This is for you if:
- You're an established coach with steady revenue and happy clients.
- It's just you - or you and a VA - and you've realised you need a whole team.
- You're ready to invest in getting the back-end off your plate because you've hit your own ceiling.
- You want to stop being the person everything depends on.
This probably isn't for you yet if:
- You're just starting out and looking for the cheapest possible help.
- You want to hand everything off without any structure or onboarding.
If you're nodding at the first list, we should talk.
Social proof
Toku McCree
Ioana made the process of coordinating my business fun. Kind, present, and forward-thinking, she excelled in delegation and asking the right questions. Her kind, adventurous heart made our working relationship feel like close friends, deep and effortless. She cared for my business just like it was her own and I couldn't recommend her enough to anyone looking for assistance in growing a coaching practice or any business. She was and is truly a remarkable human in every sense of the word
Rikky Maas
Brilliant experience working with Ioana. She was recommended to me by my best friend who couldn't stop raving about her. He still tells me how much better his work-life balance is since starting to work with her. She's a real pro to have on your team!
Ian Goh
Through partnering and working with Ioana, she brings a loving precision to helping me structure and plan my work so that we get to facilitate the deepest transformation for our clients. I am enabled to show up better for the work I so love to do because I can relax knowing that someone has my back. To anyone looking for someone to complement what you naturally bring as a coach/therapist/healer/consultant, I wholeheartedly recommend Ioana and her team.
Libby Sinback
When I hired Assistify Coaching, I was kind of a mess. I run my own coaching business, but I also have ADHD, and I have a hard time staying organized and on track with things.
Ioana is just really pleasant to work with. She’s really warm and kind and thoughtful and proactive. And I just can’t say enough good things about her. I’m really grateful that she has been a part of my team and of my work. And I highly recommend her to anybody else who needs that.
Matthew Cooksey
If you're looking for that person who is the Ying to your visionary, creative Yang, then Ioana may just be the person to get in touch with. She has repeatedly helped me to clarify my own mind, to move from vision to strategy and execution, to be organized, to pick up with a kind of military precision. And she does it with such enthusiasm. She lives to make a difference in the world through coaches.
Marijke de Jong
When we connected, she immediately was like, okay, let me really understand your business first. Then she told me: this is what we're going to do, this is what we need from you, this is what the team is going to do. It was just such a relief. I know I can leave this in your hands and I trust you. I know you feel me and you know my business. I highly, highly recommend anyone in a similar spot to just try and work with her. You're not going to be disappointed.